About us

WILMA is a London-based still life photography and filmmaking duo founded by Martin and Will. Friends since art college over 20 years ago, they have worked together for the past decade, developing a shared visual language rooted in light, material and form.

Working across commercial campaigns, editorial projects and motion, WILMA create refined, product-led imagery that balances precision with atmosphere. From drinks and beauty to fashion and automotive, their work explores the character of objects through sculptural composition and controlled studio craft.

Based in East London, WILMA approach each project with curiosity, clarity and a focus on detail, creating still and moving images that feel considered, tactile and contemporary.

Our approach

We work collaboratively with brands, agencies and design teams to develop considered visual solutions across still and motion. From initial concept through to final delivery, we approach each project with a hands-on studio process, building sets, shaping light and refining detail in-camera.