Captain Morgan

Captain Morgan spiced rum bottle held in costumed Pirate hand with campaign text on red background

A multi-channel campaign promoting personalised limited-edition bottles through bold red backdrops and direct, energetic compositions designed for social and outdoor rollout. Shot with a cast of hand models over two days in London, commissioned by Anomaly and art directed by Matt & Dave.

Captain Morgan bottle held in sequin clad arm and hand with campaign typography on red background, advertising image